Search Engine Real Estate & The Importance of SEO
It’s a long, hot, sticky, summer night in Miami Beach. You’re walking down Ocean Drive, sweating bullets, looking at all the beautiful people and all you can think about is an ice-cold margarita in your hands. Right on cue, you look up and see a bar called “The Watering Hole”. It’s smack dab in the middle of the main drag, with a neon sign reading “Ice Cold Margarita’s”. Of course, you stop and have one…or two… then go on with your evening, never thinking twice about the choice you just made. Location, Location, Location! Why SEO is Important “The Watering Hole” has been thriving off customers just like you for decades, while dozens of other bars, not located on the main strip, have come and gone like the hurricanes each year. Having that location provided an incredibly valuable advantage. During high traffic hours The Watering Hole got maximum storefront exposure. A clear and visible sign only enhanced this value and practically sat the sun-soaked patrons at the bar all by its...